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How to Improve Your Selling Process & Skills

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Our 9 step sales process is a research-proven, non-manipulative way of handling sales that focuses on naturally following the decision-making process of the buyer.

Using this process, your salespeople will learn how to improve their selling skills by knowing how to best address key buying decisions regarding trust, reputation, value and commitment.

A Selling Process That Works

Customers will find reasons not to buy when your sales call is out of sync with their buying decisions. To improve the success rate of your selling processes, you must sequence your presentation to follow the buyer’s decision-making process.

Our 9 step sales process helps your team do exactly that by breaking down a typical sales meeting into key components. Each of these parts — which we refer to as “Acts” — ties to a critical selling skill. By learning how these skills apply to individual parts of a sales meeting, your team will be able to more naturally move the selling process forward as each buying decision is made.

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An open Action Selling workbook and sales-call planning notes on a workshop table

The 5 critical selling skills

Securing trust between the buyer and seller

Sales call planning

Asking the right questions at the right time

Sales presentation skills

Gaining commitment

The 9 Acts that make up a sales meeting

  1. 1 Determining commitment objective
  2. 2 Presenting people skills
  3. 3 Asking the best questions
  4. 4 Agreeing on need
  5. 5 Telling your company story
  6. 6 Selling your product or service
  7. 7 Asking for commitment
  8. 8 Confirming commitment
  9. 9 Replaying the call

What will you gain from this selling process?

By digging deep into how sales meetings move with the 9 step process and combining that knowledge with active development of the five most critical selling skills, your sales team will have a roadmap to:

Stay in sync with how customers make decisions

Use skills that maximize success potential

Move the sale forward

Shorten sales cycles

Protect margins

Win more sales!

Improve your Sales Team’s Performance

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