Find the skills gap that is costing you margin — at the counter, in the field, and across every branch.
Industrial distribution carries wide service areas, high-scale contract agreements and relentless price pressure. This free, validated assessment measures your team's knowledge and ability across the five selling skills with the greatest impact on distributor performance, then scores each one so you can see exactly where the gap is.
Buyer/Seller Relationship
Sales Call Planning
Sales Questioning Skills
Sales Presentation Skills
Gaining Commitment
About 5 minutes
Free Sales Call Planning Benchmark Assessment
Answer 14 practical questions to measure your knowledge and application of Action Selling sales call planning skills, scored against distributor benchmarks.
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Before you begin
Tell us who you are and where to send your results. Your answers save as you go, so you can come back and finish later.
Your contact information and assessment answers will be stored confidentially in HubSpot so Action Selling can provide your results and training recommendations. They will not be shared with third parties.
Pick up where you left off.
Assessment complete
Your Sales Call Planning Results
0%Overall score
0%Knowledge
0%Application
0/14Answers aligned
Evaluation and training recommendation
Your highest-priority review areas
Every response aligned with the assessment key. Focus on practice and coaching to make the process repeatable under pressure.
Complete response review
Knowledge compared with application
Vertical marker: % proficiency reference, not a population percentile.
What Is the Industrial Distribution Selling Skills Assessment?
The free assessment tests and reveals your team's strengths and weaknesses across the selling skills that decide distributor deals. Maybe they talk too much, ask questions at the wrong time, or reach for a discount the moment a competitor's quote comes up.
Distribution sales teams face hurdles that generic sales training does not address — territory and account management, building trust with key stakeholders across long service areas, and the product knowledge a technical buyer expects. The assessment scores against those realities, not a generic sales model.
