Brickwork Blog

SEG Relaunches as Brickwork

Kevin Sypal, SVP of Marketing — Mon, 23 Mar 2026 22:55:29 GMT

FOR IMMEDIATE RELEASE

Sales Empowerment Group, the go-to-market partner for the mid-market, completes acquisition integrations and rebrands as Brickwork.

Chicago, IL - 3/23/26 - Sales Empowerment Group (SEG) has rebranded as  Brickwork, unifying its businesses under a single identity and launching brick.work. Brickwork is the AI-powered go-to-market partner for the mid-market, formed to design, build, and operate your complete revenue system.

Drive Higher Win Rates Through AI-Powered Roleplay

Kevin Sypal, SVP of Marketing — Wed, 11 Mar 2026 04:00:00 GMT

Every sales team wants higher win rates, but the real differentiator isn’t always a sharper deck or a new script – it’s how well reps practice before they perform. Just as athletes rely on repetition to build confidence under pressure, great salespeople rely on roleplay to prepare for the unpredictable moments that decide deals.

Why Is Buying the Salesperson So Important?

CJ Collins, Senior Vice President — Wed, 18 Feb 2026 05:00:00 GMT

In sales, there’s one word that we want to hear more than any other – yes. We want to hear our prospects say yes to the sale, the deal or price we’re trying to charge, and the solution that we’re trying to offer.

AI + Human Selling: How To Find the Right Balance

Kevin Sypal, SVP of Marketing — Wed, 28 Jan 2026 05:00:00 GMT

Artificial intelligence is changing how sales teams operate. It touches nearly every part of the sales process, from analyzing leads and refining forecasts to enhancing coaching and improving call reviews. Yet with all that speed and precision, one question continues to surface – how do you integrate technology without losing the human connection that makes selling work?

Why Is Timing Such a Critical Factor in Sales?

Charles Hubbell, Sales Trainer — Wed, 07 Jan 2026 05:00:00 GMT

When we think about why deals break down or fail to move forward, timing is almost always a factor. Even when the customer seems sold on the salesperson, the company, and the solution, if they’re not convinced that now is the right time to act, everything else can fall apart.

Are You Putting the Right People in the Right Roles?

Kevin Sypal, SVP of Marketing — Tue, 16 Dec 2025 05:00:00 GMT

Growth can slow for many reasons, but one of the most common is also the easiest to overlook – misalignment. Even high-performing people can struggle when their roles don’t match their strengths. Over time, those gaps affect how teams communicate, collaborate, and deliver results.

Do You Need a BDR or an SDR for Your B2B Sales?

Kevin Sypal, SVP of Marketing — Wed, 03 Dec 2025 05:00:00 GMT

Sales teams perform best when responsibilities are clear and every rep knows where they make an impact. Without that shared understanding, reps lose focus, accountability breaks down, and results become harder to measure.

Our recent blog explored the difference between business development representatives (BDRs) and sales development representatives (SDRs) within the buyer journey. This article goes further, showing what each role owns day to day and how those distinctions help you build the right team.

Setting the Foundation for AI Readiness

Kevin Sypal, SVP of Marketing — Wed, 19 Nov 2025 05:00:00 GMT

Before artificial intelligence (AI) can transform your revenue engine, it needs a strong foundation. That base has less to do with algorithms and automation and more to do with people, process, and structure.

BDR vs. SDR: How Are These Sales Roles Different?

Kevin Sypal, SVP of Marketing — Wed, 05 Nov 2025 05:00:00 GMT

When looking to outsource sales talent, many people assume that business development representatives (BDRs) and sales development representatives (SDRs) are the same.

Both roles focus on pipeline creation, and both are critical to revenue growth, but they operate at different stages of the buyer journey and require separate skills. Understanding those differences helps set clear expectations and ensures the right people are in the right seats.

How to Leverage HubSpot as a Value Creation Engine

Kevin Sypal, SVP of Marketing — Wed, 22 Oct 2025 04:00:00 GMT

Accelerating growth in today’s challenging business environment demands streamlined operations, connected data, and strategic execution. HubSpot delivers on all three by unifying marketing, sales, customer service, and operations on one AI-powered platform.