Output 01
Revenue Baseline Score
A quantified RAISE snapshot across readiness, alignment, intelligence, systems, and enablement, benchmarked against your stage and structure.
Deliverable Scorecard + benchmark
Built for CROs, RevOps & PE portfolio teams
Find the revenue leaks,
before next quarter does.
The Brickwork Revenue Diagnostic maps where performance is breaking across strategy, data, pipeline flow, and handoffs. In 10 business days, you get a baseline score, a leak map, and a 90-day action plan your team can execute. Findings shared as they surface. No grand reveal at the end.
- 10 business daysFrom kickoff to executive debrief
- Cross-system visibilityCRM, MAP, BI, and finance data
- Board-ready outputsNumbers your sponsor can use
Run In Fragmented Revenue Environments
Multi-Entity Portfolios
PE-Backed Operators
Post-Merger Orgs
High-Growth B2B
What you get
A full diagnostic. Not a surface-level audit.
We combine stakeholder interviews, system analysis, and process mapping to pinpoint where revenue performance is leaking, and why teams are flying blind. The output is not a slide deck on a shelf. It's a prioritized execution roadmap your team owns completely.
Output 02
Leak Map
A stage-by-stage view of where opportunity drops and where teams are spending manual effort to compensate, quantified by revenue at risk.
Deliverable Funnel + handoff matrix
Output 03
90-Day Action Plan
Initiatives prioritized by impact, effort, and owner so leaders move from analysis to execution fast, with costed work streams and bound deliverables.
Deliverable Roadmap + owners
Leak matrix
Where revenue momentum usually breaks.
Drawn from 600K+ trained sellers and 3,400+ placements across PE-backed operators. These four stages are the most common, and the most expensive, places teams lose deals they should have won.
Stage
Friction Pattern
Frequency
Impact
Stage 01Lead Handoff
MQL-to-SQL rules vary across teams and create qualification noise. Reps work the wrong leads. Marketing optimizes against the wrong signal.
Seen In86%
High
Stage 02Pipeline Hygiene
Stale stages and duplicate opportunities inflate forecast confidence. The deck looks healthy until the quarter closes.
Seen In91%
High
Stage 03Cross-Entity Reporting
Different CRMs and definitions make board-level numbers difficult to trust. Three OpCos. Three versions of "qualified."
Seen In72%
Med / High
Stage 04Renewal Signals
No unified churn indicators means risk appears too late to recover. CS finds out the day before the customer cancels.
Seen In64%
Medium
How it works
From ambiguity to action in 10 business days.
Three sequenced phases, mobilized within seven business days of signature. Findings shared as they surface. No grand reveal at the end.
01
Days 1 to 3 · Discovery Sprint
Align scope & gather context
We align on goals, stakeholders, and systems. Then we gather process, metric, and ownership context in focused interviews.
Stakeholder map & interview plan
System & data inventory
Working hypotheses logged
02
Days 4 to 7 · Diagnostic Analysis
Pressure-test the pipeline
We evaluate data movement, definitions, integrity, and reporting friction to isolate the biggest performance constraints.
Funnel & cohort analysis
Definition & integrity audit
Leak quantification
03
Days 8 to 10 · Executive Debrief
Deliver the roadmap
You receive a clear scorecard, leak map, and prioritized 90-day roadmap, tied to business impact and team ownership.
RAISE scorecard + benchmark
Prioritized leak map
Costed 90-day action plan
Book the intro call
Tell us where it's leaking. We'll come prepared.
A 30-minute scoping conversation with a Brickwork advisor. We'll confirm fit, surface the most pressing constraints, and outline the diagnostic shape before you sign anything.
01
Diagnostic scope confirmed
Stakeholders, systems, and target outcomes agreed in writing.
02
Required systems identified
CRM, MAP, BI, finance data. Read access and contacts mapped.
03
Timeline & milestones set
Mobilization within seven business days of countersignature.
Good fit if you’re seeing
Forecast misses, conflicting dashboards, slow board reporting, acquisition integration drag, or a heavy manual burden on RevOps and analytics teams.
Start Your Revenue Diagnostic
Share a few details and we'll tailor the call to your structure, systems, and growth goals.
Confidential. A Brickwork advisor responds within one business day.