A one-page tool for defining exactly who you're writing for, before the first draft begins.
Most content strategies stall on the same problem. The audience definition is either too vague to be useful, or too long for anyone to actually use. This template fixes that.
Skip the 40-page persona deck and use one page that separates what the economic buyer needs from what the champion, technical evaluator, and day-to-day user each need: their pressures, questions, risks, and the outcomes they own. It's enough detail for writers and campaign teams to make sharp creative choices, and short enough that you'll actually use it.
What's inside:
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An audience snapshot section that ties the brief to a business goal and buying stage
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A decision-roles table covering all four buyer types in one view
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A quick-reference section for source material and the one hesitation the content needs to address
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Available as an editable Word doc
Download the template, compliments of Brickwork today.
