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Building a Best-in-Class BDR Program for B2B Success
Business development representatives (BDRs) are emerging as a pivotal force in driving predictable revenue growth for B2B organizations. A relatively recent addition to the sales ecosystem, the BDR role is now indispensable for organizations striving to stay ahead.
Building a BDR Team: In-House vs. Outsourcing
In the always-moving world of B2B sales, business development representatives (BDRs) play a critical role in the growth equation. Imagine them as the scouts of your sales team, venturing into unknown territories to identify promising leads and set the stage for your closers. This strategic role is pivotal yet often misunderstood. BDRs are the oft-overlooked unsung heroes of revenue generation. But should you recruit them in-house or enlist the help of an outsourcing partner? The decision is not as clear-cut as it might seem.
How a Sales Process Can Minimize Hit-or-Miss Marketing
What does the sales process have to do with hit-or-miss marketing? It’s a fair question, but the truth is marketing and sales should be intertwined at every company. What marketing does impacts sales and what sales does impacts marketing.
Impactful B2B Marketing Requires These Core Elements
Deploying marketing that positively impacts your brand, pipeline, and revenue requires more than ever before. The days of being able to drive results through a website alone are over. And it’s not enough to do a little of this and a little of that in hopes that something will work.
The 10 Root Causes of Hit-or-Miss Marketing
We recently explored how to tell if you’re doing hit-or-miss marketing. We even shared a quick test to make it easy to determine if you (or some other unwitting folks at your company) are guilty of it. But discovering that you’re making a misstep is different than knowing why it’s happening. And like G.I. Joe famously said, “Knowing is half the battle.”