Growth Marketing
SEG Relaunches as Brickwork
FOR IMMEDIATE RELEASE Sales Empowerment Group, the go-to-market partner for the mid-market, completes acquisition integrations and rebrands …
Author Profile
Kevin Sypal
SVP of Marketing
About Kevin
Kevin is the SVP of Marketing Services and leads the external agency and internal marketing efforts for Brickwork. A marketing leader with two decades of agency experience, Kevin builds brands and demand through powerful, integrated ideas and strategies. He has led award-winning campaign work for some of the world’s largest and most iconic companies through campaigns that deliver business impact.
He drives growth through strategic rigor, clear accountability, and strong client partnerships, while helping shape new ways of working and elevating creative standards. Prior to Brickwork, he held leadership roles at some of the most well-known and effective agencies in the world.
Known for creative instincts and collaborative leadership, Kevin has a bias toward thinking that brings out the best in his teams and bold ideas for his brands. Outside of work, he stays plugged into tech and innovation, art and design, and summer and snow sports.
He drives growth through strategic rigor, clear accountability, and strong client partnerships, while helping shape new ways of working and elevating creative standards. Prior to Brickwork, he held leadership roles at some of the most well-known and effective agencies in the world.
Known for creative instincts and collaborative leadership, Kevin has a bias toward thinking that brings out the best in his teams and bold ideas for his brands. Outside of work, he stays plugged into tech and innovation, art and design, and summer and snow sports.
Articles
Written by Kevin
sales
Drive Higher Win Rates Through AI-Powered Roleplay
Every sales team wants higher win rates, but the real differentiator isn’t always a sharper deck or a new script – it’s how well reps practi…
sales
AI + Human Selling: How To Find the Right Balance
Artificial intelligence is changing how sales teams operate. It touches nearly every part of the sales process, from analyzing leads and ref…
Advisory Services
Are You Putting the Right People in the Right Roles?
Growth can slow for many reasons, but one of the most common is also the easiest to overlook – misalignment. Even high-performing people can…
sales
Do You Need a BDR or an SDR for Your B2B Sales?
Sales teams perform best when responsibilities are clear and every rep knows where they make an impact. Without that shared understanding, r…
Revenue Operations
Setting the Foundation for AI Readiness
Before artificial intelligence (AI) can transform your revenue engine, it needs a strong foundation. That base has less to do with algorithm…