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Case Study

Expanding Community and Building Growth 

Crosby Hops is a leading hop grower, merchant, and processor in the Pacific Northwest offering proprietary and globally sourced hops for breweries across the United States. As a socially conscious agricultural business, this multigenerational company’s commitment to quality goes beyond products, and supporting the community is a core value.

 Crosby Hops at a Glance

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Industry

Agriculture/craft brewing

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Headquarters

Woodburn, Oregon

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Founded

2012

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Target Market

Craft brewers

Challenge
Build a Stronger Online Presence 

During the COVID-19 pandemic, Crosby Hops needed to transition from traditional experiential marketing to a digital presence that went beyond social media. Its leaders wanted a partner to help them tell their story to a broader online audience to maintain community, launch a major new product, and continue growth.  

Solution
Create the Right Rhythm to Attract Demand 

Brickwork gave Crosby Hops the tools to refresh its online presence and spearhead a successful collaboration beer campaign that benefited Sweet Relief Musicians Fund and was featured in USA Today. The strategy, tactics, campaigns, and technology that went into the Crosby Hops revenue generation system helped the company achieve one of its best years ever. 

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Brewing Real Results

We helped Crosby Hops communicate its quality and core values to a digital audience with value-driven content, targeted campaigns, and optimized technology for a fast, lasting impact on growth.

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Assets and activations across physical and digital channels 
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Disruptive thought leadership content to guide the buyer journey 
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Strategy and execution for the Rock On! and other major product launch campaigns
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Improved homepage with search engine optimization and HubSpot CMS deployment

“We needed a lot of help getting our campaigns out the door, and then we needed a team to ensure that they produced the desired results. We were WOWed by what their team did for us and how it worked.” 

 

– Zak Schroerlucke, Marketing Manager, Crosby Hops 

Bring Your Revenue to New Heights

Get ahead of the field with the strategy and execution needed to stand out in a crowded market. 

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