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Case Study

Forging a Path to Aggressive Revenue Growth

A leading U.S.-based manufacturer and distributor has an ambitious goal to double revenue by 2030. Although growth has been steady, acquisitions fueled much of the expansion in recent years.

To push the needle further on organic growth, the organization needed to build from the ground up with unified sales, marketing, and technology across its coast-to-coast locations.

Brickwork teamed up with the company's leaders to take a holistic approach to revenue generation and accelerate growth through a comprehensive, three-pronged approach.

Foundational Strategy

Challenge

Growth from acquisitions left the business with disconnected sales and marketing teams, fractured processes, and no clear strategy for alignment.

Solution

Working closely with the company's team to evaluate operations and understand the company's needs, we laid the groundwork for transformation.

  • Initial Marketing Audit
  • Persona Development
  • Buyer Journey Mapping
  • Brand Messaging
  • Sales Process Evaluation
Man wearing safety glasses and ear plugs while working in a manufacturing facility

Marketing Execution

Challenge

Without distinct positioning or a marketing plan, this manufacturer and distributor was missing opportunities to attract prospects and secure additional business from existing customers.

Solution

Bringing new life to the brand, our team used strategic marketing to strengthen connections and generate quality leads.

  • Complete Brand Refresh
  • New Website Launch
  • Content Audit + Strategy
  • 10+ Content Pieces
  • Targeted Omni-Channel Campaigns
  • Automated HubSpot Nurtures
Two men seated next to each other in a manufacturing facility

Technology Enablement

Challenge

Having no true customer relationship management (CRM) system, making it difficult to foster collaboration, drive efficiency, and track performance.

Solution

We implemented HubSpot for teams across all the business lines, providing the flexibility, scalability, and automation needed to streamline processes and align its people.

  • Implementation
  • Onboarding and Training
  • Custom Dashboards
  • Real-Time Reporting
  • System Integrations
  • Sales Enablement
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Measurable Results. Powerful Momentum.

With the right expertise, marketing, and technology, this manufacturer and distributor isn't just driving more activity – it's driving smarter growth to set the stage for scalable long-term growth.

32K
Deals Created in a Single Quarter
1718
Leads Generated With Paid Media Marketing in 1 Quarter
50.67%
Increase in Organic Homepage Views
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“From day one, [Brickwork] seemed to understand where we wanted to go and how things may be different for us versus other industries. We felt like this is somebody we can be honest with, and they'll be honest with us. [...] We could tell that it would be a good long-term partnership.”

 

– VP of Sales

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