Case Study
Delivering Systematic Support for a Next-Gen Solution
Planiform has developed innovative garment hanging solutions for more than 50 years. A small company in an industry of big players, the company uses its agility to develop new, innovative products, including a fully automated garment on hangers (GOH) solution for better space utilization, efficiency, and accuracy than traditional static racks.
Planiform at a Glance
Industry
Automated material handling and garment handling systems
Headquarters
Quebec, Canada
Target Markets
Distribution centers and warehouses, commercial dry cleaners, uniform rental companies, hospitality
Fuel Growth as an Industry Disruptor
To stand out in a competitive market, Planiform had to establish itself as a disruptor through its fully automated and customizable options. And while its products are leading-edge, Planiform needed a marketing and sales technology overhaul to ensure a smooth buyer journey and standardized lead pipeline to capitalize on new sales opportunities.
Scale at Speed With the Right Building Blocks
Planiform chose Brickwork’s holistic marketing approach, leveraging new strategy, tactics, campaigns, and technology that measured up to its inventive achievements, achieving 600% growth in just months. Within weeks of launching its new messaging and marketing campaigns, Planiform landed a million-dollar account from a major logistics provider.
Engineering a Sustainable Path to Success
Brickwork’s approach and well-planned, well-executed tactics made the launch of Planiform’s automated warehouse solution an immediate success with a massive impact on growth.
A compelling message and attention-grabbing assets to engage and guide prospects
A redesigned, eye-catching webpage crafted to drive conversions
Dynamic, focused nurture and account-based marketing (ABM) campaign strategies
Optimized technology, including HubSpot Marketing and Sales Hub integration and onboarding
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