AI Maturity Goes Beyond Tech
AI can accelerate go-to-market, but only if the basics are solid. Brickwork’s RAISE framework lays the groundwork with connected data, clear accountability, and AI wired into the moments that actually drive revenue.
Map GTM workflows across marketing, sales, and client services
Align leaders on goals, constraints, and friction points
Identify gaps across people, process, and systems
Readiness scorecard
Gap analysis
(people/process/systems)
Map the current buyer journey
Assess lead flow, scoring, and handoffs
Identify disconnect and bottlenecks
Buyer journey alignment map
Lead scoring and handoff framework
Review pipeline and forecasting mechanics
Assess segmentation, comp, and reporting structure
Identify KPI, attribution, and measurement gaps
Revenue scorecard baseline
Attribution framework
AI readiness scorecard
Audit CRM architecture, automation, and data quality
Review integrations and governance controls
Define the future-state stack for GTM and scale
Systems health report
Automation and integration map
Data governance framework
Review onboarding and enablement content
Evaluate coaching and delivery mechanisms
Benchmark readiness for AI-supported workflows
Enablement assessment
Role-based skills matrix
AI-driven enablement recommendations
