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Case Study

Powering Up a Cold-Storage Solution Provider’s Unique Benefits

TempArmour is a trusted medical storage and backup power solution company serving healthcare facilities, vaccine clinics, and more for over 10 years. Its refrigerators, freezers, and medical coolers use innovative technology and design features to take the stress out of temperature stability and minimize supply loss, even during a days-long power outage.  

To push the needle further on organic growth, the organization needed to build from the ground up with unified sales, marketing, and technology across its coast-to-coast locations.

 TempArmour at a Glance

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Industry

Healthcare/medical device manufacturing

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Headquarters

Ontario, Canada 

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Founded

2001

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Target Market

Healthcare facilities, pharmacies, medical laboratories, vaccine clinics, blood banks, and emergency responders

Challenge
Expand Into New Markets With a Compelling Message

Beyond its core customer base of vaccine providers, TempArmour struggled to reach other prospects who rely on cold storage to provide critical care or transport supplies. The company needed a better way to highlight its full product line as more reliable, cost-effective solutions than standard refrigeration products on the market.  

Solution
Building a Blueprint to Reach More Prospects

Brickwork made TempArmour’s simple, effective design the company’s driving value proposition across its products. By developing an engaging, seamless buyer journey experience from messaging to purchasing, we helped TempArmour generate revenue opportunities beyond its flagship product and the vaccine storage market.

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Making Every Connection Count

 We developed a new message and strategy that communicates TempArmour’s benefits for cold storage, transportation, and emergency preparedness, building a consistent stream of high-quality, high-intent sales opportunities.  

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Messaging focused on product innovation, ease of use, and cost savings 
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Content assets that span the buyer journey and address multiple personas and pains 
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An optimized, user-friendly website with streamlined navigation and design 
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A simplified e-commerce site for easy product lookup and purchasing

Start Building Your Foundation for Growth 

Get the foundation you need for a connected system that runs your entire revenue engine. 

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